Jerry Weltner
The Nicest Marketing Guy You've Worked With Lately!
About Me
The Weltner Family
Sturgis Trip
Photo Gallery


Hit Counter
People have
visited my page!

Welcome to my web site!

Hi!  Nice to see you!  This page on the web is my little area to share who I am, what I like and the kinds of things I do for fun.  I hope you enjoy your visit, and

Weltner's Axiom:

People like what they know, and
want what they like.

First Corollary to Weltner's Axiom:

People are most productive in the environment they know best.

Note: This is NOT a formula for inertia. Rather, it is a strategy for marketing where you must recognize that even new, excitingly different ideas/products/etc. must first start where the customer is comfortable, and move forward from there. "XYZ is just like ABC, only faster/slower, smaller/bigger, more efficient/cheaper, or whatever."



Home | About Me | Weltnerisms | The Weltner Family | Sturgis Trip | Photo Gallery

This site was last updated 06/08/10